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Trademarks

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The changing role of trademark counsel

Developments in branding and new regulations are placing a multitude of demands on in-house lawyers.

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A likelihood of confusion: similar facts, different trademark decisions

Slight variations in evidence can lead to vastly different outcomes in disputes — and prior decisions cannot be relied on as indicators of success.

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Brand and trademark: where marketing meets law

Learn why brand name and trademark law matter for your business, from marketing efforts to bottom lines.

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How sustainability initiatives impact trademarks

The need to tackle climate change and promote sustainability is front and center for consumers, businesses and governments – raising challenges for trademark counsel.

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Taking a bite out of IP law: exploring two EUIPO snack cases

Learn about recent legal cases concerning trademarks and registered Community designs.

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Preserving prestige: Intellectual Property challenges in the modern luxury goods industry

The luxury goods sector is evolving, and so are its IP strategies. Learn about new obligations and opportunities in this industry.

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Coconuts and counterfeits – product and trademark piracy under palm trees

Summer means sun, sea, sand and shopping! But buyer beware, those unbelievable prices at seafront stalls could be for counterfeits.

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Registering trademarks for plants in Australia

A trademark's purpose of distinguishing the origin of goods in the market is especially relevant when those products are new, unique plant varieties.

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The seven deadly sins of trademark filing

Master the trademark filing process to avoid common pitfalls and secure your brand successfully.

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Sneak attack on the track: ambush marketing and the Summer Olympics

Excitement is building for the French Olympics and Paralympics this year, but brands face the challenge of understanding intricate IP and ambush marketing rules.

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Building brand identity with trademarks and industrial designs

Learn the difference between trademarks and industrial design — and why each has a crucial role in building brand identity.

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More than meets the eye: trademark functions in the modern era

Nothing in Intellectual Property (IP) law is one-dimensional, least of all the ubiquitous trademark.