Trademarks

Unremarkable or unappealing packaging hurts your branding and fails to maximize your IP's value. Learn about this potential pitfall and how to avoid it.

A rebranding campaign is a delicate procedure, but it can breathe new life into a business if done right.

Firms keen to advertise their "eco" credentials through trademarks will need to tread lightly in terms of what the courts will permit.

Using the correct trademark symbol at the right time is crucial to protecting your brand identity.

Just as rebranding can bring about a revitalizing facelift and an influx of followers, it can also lead to embarrassing financial disaster.

A comprehensive brand protection strategy is essential for any organization seeking to safeguard trademarks and other IP assets that define it in the market.

The issue of Disney's signature Mickey Mouse character entering the public domain is just one example of IP's major — and multifaceted — effects on the movie business.

At first glance, the topic of trademark eligibility seems obvious, but the reality is a lot more complex.

Our expert panel discuss the current state of IP in the MENAP region and what the future holds.

Memes are now a pervasive element of popular culture, but where (and how) do they fit into the existing IP landscape?

The publication of a trademark is an essential step in the registration process, but it does not mean registration has occurred or is guaranteed in the near future.

The examination stage of a trademark application, which determines if it will be rejected or progress toward registration, involves specific procedures that must be followed to the letter.