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Bye-bye, birdie: Intellectual Property breakups and takeoffs
How do you throw down the trademark gauntlet? When is a shock rebrand no surprise? And what aerial patents are changing city life? We have the answers.
Transitioning IP departments from cost centers to profit lines
Discover strategies to shift from cost centers to profit drivers, fueling business success and innovation.
How long does it take to get a patent, and how can you speed up the process?
There is no simple answer to the question, "How long does it take to get a patent?" Jurisdictional law, office backlog and application quality all play into it.
Everyday IP: Cycling through time
From the days of the "dandy horse" to the excitement of the Tour de France, the bicycle has become an integral part of transportation history in a relatively short span.
The major types of Intellectual Property (and how to protect them)
Understanding the distinctions between the major types of Intellectual Property is critical for protecting them appropriately.
悪いパッケージがブランド・キラーになる場合
目立たないパッケージや魅力のないパッケージは、ブランディングを傷つけ、知的財産の価値を最大化できません。この潜在的な落とし穴と、それを避ける方法について学びましょう。
グリーントランスフォーメーション(GX)技術指標による知財のサステナビリティ評価
グリーントランスフォーメンション(GX)技術指標は、知財戦略をより持続可能で長期的な成長へ導くと同時に、報告義務を遵守するための支援として設計されています。
The power of seduction: rebranding beauty secrets
A rebranding campaign is a delicate procedure, but it can breathe new life into a business if done right.
Big challenges for green trademarks
Firms keen to advertise their "eco" credentials through trademarks will need to tread lightly in terms of what the courts will permit.