Trademarks

Nothing in Intellectual Property (IP) law is one-dimensional, least of all the ubiquitous trademark.

Video games have become some of the biggest names in entertainment. How can digital brands complement their traditional counterparts, and what are the dangers?

In today's troubled economic environment, everyone is looking for savings. That poses particular challenges for the fashion industry, which depends on the launch of new products each season.

Understanding how to trademark a brand and properly leverage marks within your marketing efforts is essential for protecting and expanding a business identity.

A rebranding campaign is a delicate procedure, but it can breathe new life into a business if done right.

Firms keen to advertise their "eco" credentials through trademarks will need to tread lightly in terms of what the courts will permit.

Using the correct trademark symbol at the right time is crucial to protecting your brand identity.