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悪いパッケージがブランド・キラーになる場合
目立たないパッケージや魅力のないパッケージは、ブランディングを傷つけ、知的財産の価値を最大化できません。この潜在的な落とし穴と、それを避ける方法について学びましょう。
The power of seduction: rebranding beauty secrets
A rebranding campaign is a delicate procedure, but it can breathe new life into a business if done right.
Big challenges for green trademarks
Firms keen to advertise their "eco" credentials through trademarks will need to tread lightly in terms of what the courts will permit.
® vs. ™: Which trademark symbol should I use and when?
Using the correct trademark symbol at the right time is crucial to protecting your brand identity.
エブリデイIP: ミッキーマウスと映画における知的財産の物語
ディズニーの代表的なキャラクターであるミッキーマウスのパブリックドメイン化問題は、知的財産が映画ビジネスに与える大きな、そして多面的な影響の一例です。
Can memes be Intellectual Property?
Memes are now a pervasive element of popular culture, but where (and how) do they fit into the existing IP landscape?
Publication and opposition issues in MENAP trademark registrations
The publication of a trademark is an essential step in the registration process, but it does not mean registration has occurred or is guaranteed in the near future.
Trademark complications: absolute and relative grounds in MENAP countries
The examination stage of a trademark application, which determines if it will be rejected or progress toward registration, involves specific procedures that must be followed to the letter.
