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Trademarks

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What are your IP assets worth?

Discover how a correctly designed valuation analysis can provide calculated answers to any question associated with the Intellectual Property value.

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What's in a name? Global brand owners make socially-conscious changes

Marked with social unrest, the summer of 2020 has led many businesses and entertainers to reconsider the nature of their names.

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Common misconceptions when managing trademarks internationally

Companies engaged in any form of international business will want to pay particular attention to trademark rules, which can differ from country to country.

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How to safeguard your IP portfolio: Tips and tricks for SMEs

Intellectual Property protection can offer SMEs considerable advantages in the marketplace against competitors.

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Registration now open for Italian trademarks to denote historical significance

Italian inventors can now apply to protect historically or societally relevant trademarks as marchi storici - if they meet specific strict criteria.

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Associate Spotlight with Dr. Christopher Brückner

Dr. Christopher Brückner offers his thoughts and tips for companies from the chemical and pharmaceutical industry when dealing with SPCs.

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The real IP issues with virtual influencers

The rise of virtual influencers could lead to real dilemmas involving IP law and a lot more.

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The ABCs of Intellectual Property

In an unpredictably evolving society and economy, the assurance of protection for your inventive labor is a precious commodity.

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Enjoy your meal! Pakistan adds geographical indications to their IPR menu

The GI law is a much needed legal and commercial tool to protect the cultural heritage of goods produced and manufactured in the country.

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The Kimono controversy: a matter of cultural awareness and risk management

Holistic risk management also has to include awareness of the fine line that divides entrepreneurial freedom from cultural expression.

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Customs measures in the United Arab Emirates

Currently, many trademark owners experience sales decreases, and it is getting more important than ever not to fall prey to counterfeiters.

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New Italian legislation on ambush marketing for major sporting and exhibition events

The purpose of the new legislation is to strengthen the regulatory framework regarding parasitic advertising, introduce sanctions for violators and protect well-known signs in the sports field.