Brand defense 101: Making the reactive active
With imitation and counterfeit products on the rise, navigating the complexities of brand protection has never been more challenging or more necessary.
Bye-bye, birdie: Intellectual Property breakups and takeoffs
How do you throw down the trademark gauntlet? When is a shock rebrand no surprise? And what aerial patents are changing city life? We have the answers.
Transitioning IP departments from cost centers to profit lines
Discover strategies to shift from cost centers to profit drivers, fueling business success and innovation.
Everyday IP: Cycling through time
From the days of the "dandy horse" to the excitement of the Tour de France, the bicycle has become an integral part of transportation history in a relatively short span.
The major types of Intellectual Property (and how to protect them)
Understanding the distinctions between the major types of Intellectual Property is critical for protecting them appropriately.
Everyday IP: Spreading the word about mobile phones
One of the most ubiquitous pieces of consumer technology has a lineage that stretches back further than you might expect.
When bad packaging is a brand killer
Unremarkable or unappealing packaging hurts your branding and fails to maximize your IP's value. Learn about this potential pitfall and how to avoid it.
A matter of time: resolving IP disputes
Decisions in Intellectual Property cases are often highly complex and always take time. We examine some recent and upcoming rulings.
Assessing IP sustainability with the Green Patent Indicator
The Green Patent Indicator is designed to help your organization comply with reporting obligations while directing IP strategy toward greater sustainability and long-term growth.
The power of seduction: rebranding beauty secrets
A rebranding campaign is a delicate procedure, but it can breathe new life into a business if done right.
Big challenges for green trademarks
Firms keen to advertise their "eco" credentials through trademarks will need to tread lightly in terms of what the courts will permit.